4-part Direct Mail Harmony
12.29.08
Successful Direct Mail
"If you get one part of the deal out of whack, it takes away from the maximum impact of your advertising and may even bring negative reaction to your well-intentioned work."

Making Your Advertising Work Harder for You
12.11.08
Marketing Efficiency
Article to be published (from assignment) in January edition of Auctioneer magazine.

Highway to
(Web Traffic) Heaven
11.19.08
Leads-generating Web Sites
"Until you use both sides of Al Gore’s electronic interstate, you won’t know the full potential for more robust and (even) easier web marketing."

Buying Credibility to Build the Expert Brand
11.05.08
Advertorials
"Establish yourself as a source for answers, which later may grow into a source for solutions."

Newsletters & Fruitcakes
10.22.08
The "Expert" Brand
"The primary function of the newsletter is to inform the reader in a way that establishes your company as an expert source."

When Change Trumps Different
10.07.08
Brand Patience
"More than likely, you will win those votes the way Beltway insiders do: exploiting your establishment."

Can a Recession Help Your Brand?
08.28.08
Value Branding
"If you can establish yourself as the value brand during a recession, you will accelerate into growth periods faster than your competition."

Undressing in Public: Font Fashion
07.31.08
Font Choice
"Fonts are the clothing your message wears."

Bean Stalk Strategies
07.16.08
Small Business Promotion
"You don't have to have a big company's budget to look like one."

My Favorite Margin
(From Outer Space)
06.24.08
Message Presentation
"Margin concentrates our attention, maximizes our energy, and builds our priorities. It allows us to do more with less. It is the Wizard-of-Oz magic that makes the most of what we already have."

Fair Advantage
06.12.08
Award-winning How-to
"Advertising awards can build your company's identity; but a professional, recognizable, and consistent brand in the marketplace is far more likely to build your company's revenue."

Do Shotgun Advertising Weddings Make Sense?
05.27.08
Direct Mail
"People buy properties, not auctions. Don't rely on the sale method to compensate for the deficiencies in your marketing."

Night Makes Right
04.19.08
Photography Concept
"The public is accustomed to MLS-style curb shots; anything you can do to shake their visual expectations will make your advertising more memorable and attractive."

Exit Strategy
04.09.08
Message Simplification
"So, if your message has only five seconds or even (somehow) ten, you've got to work efficiently to successfully communicate."

Marketing Can't Buy Brand Integrity
03.11.08
Brand Integrity
"You've probably heard the adage, "Fake it 'til you make it." I guess there's some wisdom there, but I've never adhered to that."

Your Seller's Ambassador
01.29.08
Intentional Marketing
"I get asked regularly why I design things the way I do or use the media biplane productions recommends. I don't mind answering those questions, because I've usually answered those questions for myself in the past."

Got a Milk Mustache?
11.29.07
Brand Management
"Nothing builds brand recognition faster than consistency. Not even repetition."

Extreme Makeover:
Logo Edition
01.22.08
Logo Revamp
"Answers to your questions: why the change, why now, why this look, why outsourced design, and why logoworks.com."

Accelerating Between the Jersey Walls
11.28.07
Brand Simplification
"Success can't be encapsulated in an easy proverb or single piece of advice, but I tell them all the same thing."

Paying for Perception that Pays
11.15.07
Brand Perception
"From marketing to retail design, from product to service packaging—companies that design around the buyer stand a better chance to gain market share, make profits, and brand themselves as high-value companies."

Projection Guides Perception
10.20.07
Brand Projection
"I love to brag on my customers. I love being part of a small business' growth—especially when they're competing against larger firms."

Tunkey+Turnaround=
Trust
09.01.07
Fulfillment Partnerships
"I'd challenge you to find a better one-two combination—let alone one in your local business district."

Prospect Mapping
07.22.07
Audience Selection
"In this information age, we expect to be able to tap big brother to find out the kinds of people who buy the stuff we want to sell. Like a Minority Report database, there should be a record of people who are thinking about buying our stuff."

Upgrading to First Class
07.22.07
Premium Visual Stimuli
"While I'd rather spend sellers' advertising dollars by incorporating more media rather than fancier direct mail pieces, sometimes your property and/or company may need to look award-winning to get it sold."

The Standard Question
07.20.07
Media Research & Mixture
"This research—this pursuit of feedback and new media—is a constantly moving target. But those who stay at the front edge of it will have the profit advantage over those who stick with the status quo."

How Much is Too Much Information?
07.13.07
Information Balance
"Prospects not willing to expend the energy to follow their interest online will probably not expend the energy to purchase, either."

The Advertiser That Cried, "Wolf!"
05.09.07
Arvertising Integrity
"Advertising integrity will build your brand in a culture that rarely fully discloses reality but flocks to companies that do."

Whose (head)Line is it Anyway?
03.21.07
Buyer-Centricity
"The hardest part of advertising is remembering whose paying for the advertising. Because advertisers write the checks, too often they forget that customers pay for everything."

The Importance of Importance
03.20.07
Branding
"Don't spend the few seconds of attention-grabbing you have in American Culture on information that won't matter until after the decision-deciding headlines."

© 2006, 2007, 2008 biplane productions, inc. & ryan george